Higher Investments And More Game Time Do Little To Lift Activision’s Revenue

Activision Blizzard reported second quarter revenues of up to $1.4 billion dollars for the three month period ending 30 June.

While the figure beats their own quarter two outlook, the figure is still a 15% fall in revenue from the same period last year.

The video game maker has struggled somewhat this year, but said that an increase in investment in an effort to fend off competition from Fortnite and Apex Legends.

The company, which said this year would be more of a transition year, focused heavily on developing its key franchises, including Call of Duty, Candy Crush, Overwatch, Warcraft, Hearthstone and Diablo.

The group will also look to expand its development teams so that it can ‘accelerate the delivery of content in our pipeline, pursue new business models, broaden our communities, and delight our players’.

“Our second quarter results exceeded our prior outlook for both revenue and earnings per share.”


“In the first half of 2019 we have prioritised investments in our key franchises and, beginning in the second half of this year our audiences will have a chance to see and experience the initial results of these efforts.”

— Bobby Kotick, Chief Executive Officer of Activision Blizzard.

The company said that in benefitted from a broad increase in player engagement, with a number of Activision’s main franchises reporting an increase in play time.

The Call of Duty and Overwatch franchises both enjoyed a robust increase in play time compared to last year.

King’s Candy Crush also reported a strong increase in play time.

© 2019 VG Addict. Click sign-up to subscribe – Article by Aidan O’Sullivan.

Published by aidanosullivan16

Interested in Video Games, Streaming, and Sports. Irish. All views and opinions are my own.

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